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We’ve given you a choice of fantastic booklet templates everywhere on the site. But in regards to making a stunning booklet design from scratch – something that can take pride of place in your layout portfolio – just how can you make it really stand out?
01. Before you start, know your goal
When you’re considering how to design a leaflet, begin by asking clients why they believe that they require a brochure. Then ask them to specify their aims. Sometimes they simply want one because their last brochure did not work. If they have come up with a brief for you, have a step back from this and look at precisely what it is they are trying to attain.
02. Limit your fonts
You do not require many fonts when you are thinking of how to design a brochure – just a heading, subheading and body copy font. However, we see it all the time: people believe they need to find a headline font no one has ever used before. Clients will usually take the lead on fonts since they’ll frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper inventory before you set pencil. If you’re working for a customer, ask if it must be the standard A4. Find out if they’ve contemplated using uncoated paper, for example. Check out this post for more on how to pick the best paper stock for the project.
04. Get your copy right
Great copy is frequently the most undervalued element in booklet design. A lot of people do not understand that copy has to be regarded as part of the overall design idea. At the first phase of any brochure design project, experiment with the backup to find out if it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is it a brochure that’s going to be published out in response to requests made on a web site? Is it a giveaway with an exhibition, or a leave-behind brochure? Whenever someone opens it, what will it say to them? Design for this individual, not for yourself.
06. Use simple statements
You wish to understand how to produce a brochure that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they need lots of cliched images to get a particular point across, it’s likely better to squander them. The solution may be to utilize a typographic cover instead, and make an extremely literal statement regarding what they wish to convey.
07. Set pencil to paper
Break out the design pads and attempt drawing and sketching ideas to begin with. Share all your ideas among everyone, rather than taking a brief away for a couple of weeks and then presenting three concepts to see which one the client hates the very least.
08. Keep what works
Don’t try to be wacky or different just for the sake of it when you’re considering how to design a brochure that gets noticed. For instance, most designers use the exact same 10 to 20 fonts along with a lot of the jobs they work on. There are sound design reasons why Helvetica is used a lot, and why Rockwell is a good headline font.
09. Make a good first impression
Brochure designs will need to match with what the customer does as a business. Advertisers do not want luxury brochures that will make people think they’ve spent a lot of money on them, whereas a brand new product may require a brochure that looks amazing on an exhibition stand.
10. Get the imagery right
To create a product booklet gratifying to flick through, you want good photographs. If you are using stock vision – budgets don’t always stretch to a photoshoot – try to find images that don’t seem as though they’re stock images. Never cut corners.