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We’ve given you a choice of great booklet templates elsewhere on the website. But when it comes to creating a stunning brochure layout from scratch – something that may take pride of place in your layout portfolio – just how can you make it really stick out?
01. Know your purpose before you start
When you are thinking about how to design a brochure, begin by asking customers why they believe they require a leaflet. Then ask them to define their aims. Sometimes they simply need one because their final brochure didn’t work. If they have come up with a brief for you, take a step back from that and look at precisely what it is they are trying to achieve.
02. Limit your fonts
You do not require many fonts when you’re thinking of how to design a booklet – just a heading, subheading and body copy font. However, we see it all the time: people think they need to find a headline font no one has ever used before. Clients will typically take the effect on fonts as they will often have a corporate identity in place.
03. Take stock of your paper stock
Discuss about paper stock before you set pen to notepad. If you’re working for a client, ask if it must be the standard A4. Find out if they’ve considered using uncoated paper, for example. Have a look at this article for more on how to choose the right paper stock for the project.
04. Get your copy right
Great copy is frequently the most undervalued part in booklet design. A good deal of people do not know that copy needs to be considered as part of the overall design concept. At the first stage of any brochure design project, experimentation with the backup to find out whether it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end goal in mind. Is this a brochure that’s going to be posted out in response to requests made on a website? Is it a giveaway with an exhibition, or a leave-behind booklet? When someone opens it, what will it say to them? Design for this individual, not yourself.
06. Use simple statements
You wish to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want a great deal of cliched images to get a particular point across, it is likely better to scrap them. The solution may be to utilize a typographic cover instead, and make an extremely literal statement about what they wish to say.
07. Set pen to paper
Break out the design pads and try drawing and sketching ideas to begin with. Share all of your ideas among everybody, instead of taking a brief away for two weeks and then introducing three concepts to see which one the client hates the least.
08. Keep what works
Do not attempt to be wacky or different simply for the sake of it if you’re thinking of how to design a booklet that gets noticed. For example, most designers use the same 10 to 20 fonts across a lot of the projects they work on. You will find sound design reasons why Helvetica is used a lot, and Rockwell is a good headline font.
09. Create a good first impression
Brochure designs will need to match with what the customer does as a small business. Charities don’t want luxury brochures that will make people think they have spent a lot of money on them, whereas a brand new product may need a brochure that looks amazing on an exhibition stand.
10. Get the vision right
To make a product booklet gratifying to flick through, you want great photos. If you’re using stock imagery – budgets do not always stretch to a photoshoot – attempt to find images which don’t seem as though they’re stock images. Never cut corners.