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We have given you a selection of fantastic booklet templates everywhere on the website. Nevertheless, in regards to making a gorgeous brochure design from scratch – something that can take pride of place in your design portfolio – just how can you make it really stick out?
01. Before you start, know your goal
If you are considering how to design a brochure, begin by asking clients why they think they need a leaflet. Then ask them to specify their objectives. Sometimes they simply want one because their last brochure did not work. If they’ve come up with a brief for you, have a step back from this and look at exactly what it is they’re trying to attain.
02. Limit your fonts
You do not require many fonts when you are thinking of how to design a booklet – merely a heading, subheading and body copy font. However, we see it all the time: people think that they will need to find a headline font nobody has ever used before. Clients will usually take the effect on fonts since they will frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper stock before you put pencil. If you’re working for a client, ask if it has to be the typical A4. Find out if they’ve contemplated using uncoated paper, for instance. Check out this article for more on how to choose the right paper stock for the project.
04. Get your copy right
Great copy is often the most undervalued element in brochure design. A good deal of people do not understand that copy has to be considered as part of the overall design concept. In the first phase of any brochure design project, experimentation with the copy to see if it needs reworking. Headlines aren’t something to simply drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is this a brochure that’s likely to be posted out in response to requests made on a website? Can it be a giveaway at an exhibition, or even a leave-behind brochure? Whenever someone opens it, what does it say to them? Design for this person, not yourself.
06. Use simple statements
You want to know how to produce a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they need lots of cliched images to receive a particular point across, it is likely better to squander them. The solution might be to use a typographic cover instead, and make an extremely literal statement regarding what they wish to say.
07. Set pencil to paper
Break out the design pads and try drawing and sketching ideas to start with. Share all of your ideas among everyone, rather than taking a brief away for a couple of weeks and then introducing three concepts to see which one the client hates the least.
08. Keep what works
Do not attempt to be wacky or different just for the sake of it if you are considering how to design a booklet that gets noticed. By way of instance, most designers use the same 10 to 20 fonts along with lots of the jobs they work on. You will find solid design reasons why Helvetica is used a good deal, and why Rockwell is a good headline font.
09. Create a Fantastic first impression
Brochure designs need to fit in with what the client does as a business. Charities don’t want luxury brochures that’ll make people think they’ve spent a lot of money on them, whereas a new product might need a booklet that looks amazing on a exhibition stand.
10. Get the vision right
To make a product brochure pleasurable to flick through, you want good photos. If you are using stock vision – budgets do not always stretch to a photoshoot – try to find images that don’t look as though they’re stock images. Never cut corners.