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We’ve given you a selection of great booklet templates everywhere on the site. But in regards to making a stunning booklet design from scratch – something which may take pride of place in your layout portfolio – just how can you make it really stand out?
01. Know your purpose Prior to Starting
When you are thinking about how to design a brochure, begin by asking customers why they think that they need a brochure. Then ask them to specify their objectives. Sometimes they just need one because their final brochure didn’t work. If they have come up with a brief for you, have a step back from that and look at precisely what it is they’re trying to attain.
02. Restrict your fonts
You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font. However, we see it all the time: people believe that they will need to find a headline font nobody has ever used before. Clients will usually take the effect on fonts since they will frequently have a corporate identity already in place.
03. Take stock of your paper stock
Discuss about paper inventory before you set pencil. If you are working for a customer, ask if it has to be the typical A4. Figure out if they have considered using uncoated paper, for example. Have a look at this article for more on how to pick the right paper stock for the project.
04. Get your copy directly
Great copy is often the most undervalued part in brochure design. A good deal of folks do not understand that copy needs to be regarded as part of the total design concept. In the first phase of any brochure design project, experimentation with the copy to find out whether it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end goal in mind. Is this a brochure that’s going to be posted out in response to requests made on a web site? Can it be a giveaway with an exhibition, or a leave-behind brochure? When someone opens it, what will it say ? Design for that individual, not yourself.
06. Use simple statements
That you want to understand how to produce a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want a great deal of cliched images to receive a specific point across, it is probably much better to scrap them. The solution might be to use a typographic cover instead, and make a very literal statement about what they want to convey.
07. Set pencil to paper
Break out the layout pads and attempt drawing and sketching ideas to begin with. Share all of your thoughts among everybody, rather than taking a short away for a couple of weeks and then presenting three theories to determine which one the client hates the very least.
08. Keep what works
Do not try to be wacky or different simply for the sake of it if you’re considering how to design a brochure that gets noticed. For instance, most designers use the same 10 to 20 fonts along with lots of the jobs they work on. There are sound design reasons why Helvetica is used a good deal, and Rockwell is a fantastic headline font.
09. Create a good first impression
Brochure designs need to match with what the customer does as a small business. Charities don’t want luxury brochures that’ll make people believe they have spent a great deal of cash on these, whereas a brand new product may require a brochure that looks amazing on an exhibition stand.
10. Get the vision right
To make a product booklet gratifying to flick through, you want great photos. If you are using stock vision – budgets don’t always stretch to some photoshoot – try to find images that don’t seem like they’re stock pictures. Never cut corners.