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We have given you a selection of great brochure templates elsewhere on the website. But when it comes to making a stunning booklet design from scratch – something which can take pride of place in your layout portfolio – how can you make it really stand out?
01. Before you start, know your purpose
If you are thinking about how to design a brochure, begin by asking clients why they think that they need a brochure. Then ask them to define their objectives. Sometimes they just need one because their last brochure didn’t get the job done. If they’ve come up with a brief for you, take a step back from that and look at exactly what it is they are trying to achieve.
02. Restrict your fonts
You do not need many fonts when you are considering how to design a booklet – just a heading, subheading and body copy font. However, we find it all the time: people think they need to find a headline font no one has ever used before. Clients will usually take the effect on fonts as they’ll often have a corporate identity already in place.
03. Take stock of your paper inventory
Discuss about paper stock before you put pencil. If you are working for a customer, ask if it must be the standard A4. Figure out if they’ve contemplated using uncoated paper, for example. Check out this post for more on how to pick the best paper stock for your own project.
04. Get your copy directly
Great copy is frequently the most undervalued part in brochure design. A lot of people do not understand that copy needs to be considered as part of the overall design idea. In the early phase of any leaflet design project, experimentation with the backup to see if it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end goal in mind. Is it a brochure that is likely to be published out in response to requests made on a web site? Can it be a giveaway at an exhibition, or even a leave-behind brochure? When someone opens it, what will it say ? Design for that person, not for yourself.
06. Use simple statements
You wish to know how to produce a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they want lots of cliched images to receive a particular point across, it’s probably much better to scrap them. The solution might be to use a typographic cover instead, and make an extremely literal statement regarding what they want to say.
07. Set pencil to paper
Break out the layout pads and try drawing and sketching ideas to start with. Share all your thoughts among everybody, rather than taking a brief away for a couple of weeks and then presenting three concepts to see which one the customer hates the least.
08. Keep what works
Do not try to be wacky or different just for the sake of it when you’re thinking of how to design a brochure that gets noticed. For example, most designers use the same 10 to 20 fonts along with lots of the projects they work on. There are solid design reasons why Helvetica is used a good deal, and Rockwell is a fantastic headline font.
09. Make a good first impression
Brochure designs need to match with what the customer does as a business. Advertisers do not want luxury brochures that will make people believe they’ve spent a great deal of cash on these, whereas a new product might require a booklet that looks amazing on a exhibition stand.
10. Get the vision right
To make a product brochure pleasurable to flick through, you need good photographs. If you’re using stock vision – budgets don’t always stretch to a photoshoot – try to find pictures which don’t seem as though they’re stock images. Never cut corners.