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We have given you a selection of fantastic brochure templates elsewhere on the website. Nevertheless, in regards to making a stunning brochure design from scratch – something that can take pride of place in your design portfolio – how do you make it really stand out?
01. Know your purpose before you start
If you are considering how to design a leaflet, begin by asking customers why they think they need a brochure. Then ask them to specify their aims. Sometimes they just need one because their last brochure did not work. If they’ve produced a brief for you, have a step back from this and look at exactly what it is they are trying to achieve.
02. Restrict your fonts
You do not require many fonts when you are considering how to design a booklet – merely a heading, subheading and body copy font. However, we find it all the time: people believe that they need to find a headline font no one has ever used before. Clients will usually take the lead on fonts as they will frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper inventory before you set pencil. If you are working for a customer, ask if it must be the typical A4. Find out if they have considered using uncoated paper, for instance. Have a look at this post for more on how to choose the best paper stock for the project.
04. Get your copy directly
Great copy is frequently the most undervalued element in booklet design. A lot of people do not know that copy has to be considered as part of the overall design idea. At the early stage of any brochure design project, experimentation with the copy to find out if it needs reworking. Headlines aren’t something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is it a brochure that’s likely to be published out in response to requests made on a website? Can it be a giveaway with an exhibition, or even a leave-behind brochure? When someone opens it, what will it say ? Design for that individual, not for yourself.
06. Use simple statements
You wish to understand how to make a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want a great deal of cliched images to receive a specific point across, it’s likely much better to scrap them. The solution might be to utilize a typographic cover rather, and make an extremely literal statement about what they want to say.
07. Set pen to paper
Break out the design pads and attempt drawing and sketching ideas to begin with. Share all your thoughts among everybody, instead of taking a brief away for a couple of weeks and then introducing three concepts to see which one the customer hates the least.
08. Keep what works
Don’t try to be different simply for the sake of it if you are thinking of how to design a booklet that gets noticed. For instance, most designers use the same 10 to 20 fonts across a lot of the jobs they work on. There are solid design reasons why Helvetica is used a lot, and why Rockwell is a good headline font.
09. Make a Fantastic first impression
Brochure designs need to fit in with what the customer does as a small business. Advertisers do not want luxury brochures that will make people think they’ve spent a great deal of cash on these, whereas a brand new product might require a booklet that looks amazing on an exhibition stand.
10. Get the imagery right
To create a product brochure pleasurable to flick through, you need great photographs. If you are using stock imagery – budgets don’t always stretch to a photoshoot – try to find pictures that don’t look as though they’re stock images. Never cut corners.