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We’ve given you a selection of fantastic brochure templates everywhere on the website. But in regards to making a gorgeous brochure design from scratch – something which may take pride of place in your layout portfolio – just how do you make it really stick out?
01. Prior to Starting, know your purpose
If you are considering how to design a leaflet, start by asking clients why they think that they need a leaflet. Then ask them to define their aims. Sometimes they just need one because their last brochure did not get the job done. If they’ve come up with a brief for you, have a step back from that and look at precisely what it is they’re trying to attain.
02. Limit your fonts
You do not require many fonts when you’re thinking of how to design a booklet – just a heading, subheading and body copy font. But we see it all the time: people think that they need to find a headline font nobody has ever used before. Clients will typically take the effect on fonts as they’ll often have a corporate identity already in place.
03. Take stock of your paper stock
Talk about paper stock before you set pen to notepad. If you’re working for a client, ask if it must be the standard A4. Figure out if they’ve contemplated using uncoated paper, for example. Check out this post for more on how to choose the best paper stock for the own project.
04. Get your copy right
Great copy is frequently the most undervalued element in booklet design. A good deal of people do not understand that copy has to be regarded as part of the overall design concept. In the first stage of any brochure design project, experimentation with the copy to see if it needs reworking. Headlines aren’t something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is this a brochure that is going to be posted out in response to requests made on a web site? Is it a giveaway with an exhibition, or a leave-behind brochure? Whenever someone opens it, what will it say to them? Design for that individual, not for yourself.
06. Use simple statements
That you want to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they need lots of cliched images to get a specific point across, it is likely better to scrap them. The solution may be to utilize a typographic cover rather, and make a very literal statement about what they wish to say.
07. Set pencil to paper
Break out the design pads and attempt drawing and sketching ideas to begin with. Share all of your ideas among everyone, instead of taking a short away for two weeks and then presenting three theories to determine which one the customer hates the least.
08. Keep what works
Do not attempt to be different simply for the sake of it when you’re considering how to design a brochure that gets noticed. For example, most designers use the same 10 to 20 fonts across a lot of the projects they work on. There are sound design reasons why Helvetica is used a lot, and Rockwell is a good headline font.
09. Create a Fantastic first impression
Brochure designs will need to fit in with what the customer does as a business. Advertisers do not want luxury brochures that’ll make people think they have spent a lot of money on these, whereas a new product might require a booklet that looks amazing on a exhibition stand.
10. Get the imagery right
To create a product brochure pleasurable to flick through, you want good photos. If you are using stock imagery – budgets do not always stretch to some photoshoot – attempt to find pictures that don’t look like they’re stock images. Never cut corners.