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We’ve given you a choice of great brochure templates elsewhere on the website. Nevertheless, when it comes to making a gorgeous brochure design from scratch – something that may take pride of place in your layout portfolio – just how can you make it really stand out?
01. Prior to Starting, know your purpose
When you’re thinking about how to design a brochure, start by asking clients why they believe they need a brochure. Then ask them to specify their aims. Sometimes they just want one because their last brochure didn’t get the job done. If they’ve come up with a brief for you, take a step back from that and look at exactly what it is they’re trying to achieve.
02. Restrict your fonts
You do not require many fonts when you’re considering how to design a booklet – just a heading, subheading and body copy font. However, we find it all the time: people believe that they will need to find a headline font nobody has ever used before. Clients will usually take the lead on fonts since they will frequently have a corporate identity in place.
03. Take stock of your paper inventory
Discuss about paper stock before you set pencil. If you’re working for a client, ask if it must be the standard A4. Find out if they have contemplated using uncoated paper, for example. Check out this article for more on how to pick the right paper stock for your project.
04. Get your copy directly
Great copy is often the most undervalued element in brochure design. A good deal of people don’t know that copy needs to be considered as part of the total design concept. At the first phase of any leaflet design project, experimentation with the copy to find out whether it needs reworking. Headlines aren’t something to simply drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end purpose in mind. Is it a brochure that’s going to be published out in response to requests made on a website? Is it a giveaway at an exhibition, or even a leave-behind booklet? When someone opens it, what does it say ? Design for this person, not for yourself.
06. Use simple statements
That you want to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they want a great deal of cliched images to get a specific point across, it’s probably much better to scrap them. The solution might be to use a typographic cover instead, and make an extremely literal statement about what they want to convey.
07. Set pen to paper
Break out the layout pads and attempt drawing and sketching ideas to begin with. Share all of your thoughts among everybody, rather than taking a short away for two weeks and then introducing three theories to see which one the customer hates the least.
08. Keep what works
Don’t attempt to be different simply for the sake of it if you’re thinking of how to design a brochure that gets noticed. By way of instance, most designers use the same 10 to 20 fonts along with a lot of the jobs they work on. You will find sound design reasons why Helvetica is used a good deal, and why Rockwell is a good headline font.
09. Create a Fantastic first impression
Brochure designs will need to fit in with what the client does as a small business. Charities don’t want luxury brochures that will make people think they’ve spent a great deal of money on these, whereas a brand new product might need a brochure that looks amazing on a exhibition stand.
10. Get the vision right
To make a product brochure pleasurable to flick through, you need good photos. If you are using stock vision – budgets don’t always stretch to some photoshoot – attempt to find pictures which don’t look like they’re stock images. Never cut corners.