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We’ve given you a selection of great booklet templates elsewhere on the site. Nevertheless, in regards to making a stunning brochure design from scratch – something which may take pride of place in your design portfolio – how can you make it really stand out?
01. Know your purpose before you start
If you are considering how to design a leaflet, start by asking clients why they think they require a brochure. Then ask them to define their objectives. Sometimes they just want one because their final brochure did not get the job done. If they’ve come up with a brief for you, take a step back from this and look at precisely what it is they are trying to achieve.
02. Limit your fonts
You don’t require many fonts when you are thinking of how to design a booklet – just a heading, subheading and body copy font. But we see it all the time: people think they will need to locate a headline font no one has ever used before. Clients will usually take the lead on fonts since they will frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper stock before you put pen to notepad. If you’re working for a client, ask if it has to be the standard A4. Find out if they’ve contemplated using uncoated paper, for example. Have a look at this article for more on how to choose the right paper stock for your own project.
04. Get your copy right
Great copy is frequently the most undervalued part in brochure design. A lot of folks do not understand that copy needs to be considered as part of the overall design idea. At the first phase of any brochure design project, experimentation with the copy to see whether it needs reworking. Headlines aren’t something to just drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end goal in mind. Is this a brochure that’s going to be posted out in response to requests made on a web site? Can it be a giveaway at an exhibition, or even a leave-behind booklet? Whenever someone opens it, what will it say ? Design for that person, not for yourself.
06. Use simple statements
That you wish to know how to produce a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they want lots of cliched images to receive a specific point across, it is likely much better to scrap them. The solution might be to utilize a typographic cover instead, and make an extremely literal statement about what they wish to convey.
07. Set pen to paper
Break out the layout pads and attempt drawing and sketching ideas to begin with. Share all your thoughts among everyone, rather than taking a short away for a couple of weeks and then presenting three concepts to see which one the client hates the very least.
08. Keep what works
Do not attempt to be wacky or different simply for the sake of it when you’re thinking of how to design a booklet that gets noticed. By way of instance, most designers use the exact same 10 to 20 fonts along with lots of the projects they work on. You will find solid design reasons why Helvetica is used a good deal, and Rockwell is a fantastic headline font.
09. Make a good first impression
Brochure designs will need to fit in with what the customer does as a business. Advertisers do not want luxury brochures that will make people believe they have spent a lot of money on them, whereas a new product might require a brochure that looks fantastic on a exhibition stand.
10. Get the imagery right
To make a product booklet gratifying to flick through, you want good photographs. If you’re using stock vision – budgets don’t always stretch to a photoshoot – try to find images that don’t look like they’re stock images. Never cut corners.