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We have given you a choice of fantastic booklet templates elsewhere on the website. Nevertheless, when it comes to making a gorgeous brochure layout from scratch – something which can take pride of place in your design portfolio – how can you make it really stand out?
01. Know your purpose Prior to Starting
If you’re thinking about how to design a brochure, start by asking clients why they believe that they require a leaflet. Then ask them to define their objectives. Sometimes they just want one because their final brochure didn’t work. If they have come up with a brief for you, have a step back from this and look at precisely what it is they are trying to attain.
02. Restrict your fonts
You don’t require many fonts when you’re thinking of how to design a brochure – merely a heading, subheading and body copy font. But we see it all the time: people believe they will need to find a headline font nobody has ever used before. Clients will usually take the effect on fonts as they’ll frequently have a corporate identity already in place.
03. Take stock of your paper inventory
Discuss about paper inventory before you put pencil. If you’re working for a client, ask if it has to be the standard A4. Figure out if they have contemplated using uncoated paper, for instance. Check out this article for more on how to choose the best paper stock for your project.
04. Get your copy directly
Great copy is often the most undervalued element in booklet design. A lot of people don’t know that copy needs to be considered as part of the overall design concept. At the first stage of any brochure design project, experimentation with the copy to see if it needs reworking. Headlines are not something to simply drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end goal in mind. Is this a brochure that is likely to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or even a leave-behind booklet? When someone opens it, what does it say to them? Design for this individual, not for yourself.
06. Use simple statements
You wish to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they want lots of cliched images to get a particular point across, it is probably better to squander them. The solution may be to use a typographic cover rather, and make a very literal statement about what they wish to say.
07. Set pencil to paper
Break out the design pads and try drawing and sketching ideas to start with. Share all your ideas among everyone, instead of taking a short away for two weeks and then presenting three concepts to determine which one the client hates the least.
08. Keep what works
Don’t try to be different simply for the sake of it if you are thinking of how to design a brochure that gets noticed. By way of example, most designers use the same 10 to 20 fonts along with a lot of the projects they work on. There are solid design reasons why Helvetica is used a good deal, and why Rockwell is a good headline font.
09. Make a good first impression
Brochure designs need to fit in with what the client does as a small business. Advertisers do not want luxury brochures that’ll make people believe they’ve spent a lot of money on them, whereas a brand new product may need a brochure that looks amazing on an exhibition stand.
10. Get the imagery right
To make a product brochure pleasurable to flick through, you want great photos. If you’re using stock vision – budgets do not always stretch to some photoshoot – try to find images which don’t seem like they’re stock pictures. Never cut corners.