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We have given you a choice of fantastic booklet templates everywhere on the site. But when it comes to making a stunning booklet layout from scratch – something which may take pride of place in your layout portfolio – just how can you make it really stick out?
01. Know your goal before you start
When you are considering how to design a brochure, begin by asking customers why they think that they need a brochure. Then ask them to specify their objectives. Sometimes they simply need one because their final brochure did not work. If they’ve come up with a brief for you, have a step back from that and look at precisely what it is they’re trying to attain.
02. Limit your fonts
You do not need many fonts when you’re thinking of how to design a booklet – just a heading, subheading and body copy font. But we see it all the time: people believe they will need to find a headline font nobody has ever used before. Clients will typically take the effect on fonts as they’ll often have a corporate identity already in place.
03. Take stock of your paper stock
Discuss about paper stock before you put pen to notepad. If you’re working for a client, ask if it must be the typical A4. Find out if they’ve contemplated using uncoated paper, for example. Have a look at this article for more on how to choose the right paper stock for your project.
04. Get your copy right
Great copy is frequently the most undervalued part in brochure design. A lot of people do not understand that copy needs to be regarded as part of the total design concept. At the first stage of any brochure design project, experiment with the backup to find out whether it needs reworking. Headlines aren’t something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is it a brochure that’s going to be posted out in response to requests made on a website? Can it be a giveaway at an exhibition, or even a leave-behind brochure? When someone opens it, what will it say ? Design for this person, not for yourself.
06. Use simple statements
That you wish to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they want lots of cliched images to get a specific point across, it’s likely much better to squander them. The solution may be to utilize a typographic cover rather, and make an extremely literal statement regarding what they wish to say.
07. Set pen to paper
Break out the layout pads and try drawing and sketching ideas to start with. Share all of your thoughts among everyone, instead of taking a short away for a couple of weeks and then introducing three theories to see which one the client hates the very least.
08. Keep what works
Don’t try to be wacky or different simply for the sake of it when you’re thinking of how to design a booklet that gets noticed. By way of example, most designers use the exact same 10 to 20 fonts across a lot of the projects they work on. You will find sound design reasons why Helvetica is used a good deal, and Rockwell is a fantastic headline font.
09. Make a good first impression
Brochure designs will need to fit in with what the client does as a business. Charities don’t want luxury brochures that will make people believe they’ve spent a great deal of money on these, whereas a new product might need a brochure that looks fantastic on a exhibition stand.
10. Get the imagery right
To make a product brochure pleasurable to flick through, you need great photographs. If you’re using stock vision – budgets do not always stretch to a photoshoot – attempt to find images that don’t look like they’re stock images. Never cut corners.