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We’ve given you a choice of great brochure templates everywhere on the website. Nevertheless, when it comes to making a gorgeous booklet design from scratch – something that may take pride of place in your design portfolio – how can you make it really stick out?
01. Before you start, know your goal
If you are thinking about how to design a brochure, start by asking customers why they think they require a leaflet. Then ask them to specify their aims. Sometimes they just need one because their last brochure didn’t work. If they’ve produced a short for you, take a step back from this and look at precisely what it is they are trying to attain.
02. Restrict your fonts
You don’t require many fonts when you’re considering how to design a booklet – merely a heading, subheading and body copy font. But we see it all the time: people believe that they need to find a headline font nobody has ever used before. Clients will usually take the lead on fonts as they’ll often have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper inventory before you set pen to notepad. If you’re working for a customer, ask if it has to be the standard A4. Figure out if they’ve contemplated using uncoated paper, for example. Have a look at this post for more on how to pick the best paper stock for your own project.
04. Get your copy directly
Great copy is frequently the most undervalued part in brochure design. A lot of folks don’t understand that copy has to be regarded as part of the total design idea. At the first stage of any leaflet design project, experimentation with the copy to see if it needs reworking. Headlines are not something to simply drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end goal in mind. Is it a brochure that’s going to be posted out in response to requests made on a web site? Is it a giveaway with an exhibition, or even a leave-behind booklet? Whenever someone opens it, what does it say ? Design for that person, not yourself.
06. Use simple statements
That you wish to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want a great deal of cliched images to receive a particular point across, it’s probably much better to scrap them. The solution might be to utilize a typographic cover instead, and make an extremely literal statement regarding what they wish to say.
07. Set pen to paper
Break out the layout pads and try drawing and sketching ideas to start with. Share all your ideas among everybody, rather than taking a short away for two weeks and then introducing three concepts to see which one the customer hates the very least.
08. Keep what works
Don’t try to be wacky or different just for the sake of it when you are thinking of how to design a brochure that gets noticed. For instance, most designers use the same 10 to 20 fonts along with lots of the projects they work on. There are sound design reasons why Helvetica is used a good deal, and Rockwell is a fantastic headline font.
09. Create a good first impression
Brochure designs need to fit in with what the customer does as a small business. Advertisers do not want luxury brochures that will make people think they’ve spent a lot of money on these, whereas a new product may require a brochure that looks amazing on an exhibition stand.
10. Get the vision right
To create a product brochure pleasurable to flick through, you want good photos. If you are using stock vision – budgets do not always stretch to some photoshoot – attempt to find pictures that don’t look like they’re stock images. Never cut corners.