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We have given you a selection of fantastic booklet templates elsewhere on the site. Nevertheless, in regards to creating a stunning booklet layout from scratch – something which can take pride of place in your layout portfolio – how can you make it really stick out?
01. Know your goal before you start
When you’re considering how to design a leaflet, begin by asking clients why they believe that they need a brochure. Then ask them to specify their aims. Sometimes they simply want one because their last brochure did not work. If they’ve produced a short for you, take a step back from that and look at precisely what it is they are trying to achieve.
02. Limit your fonts
You don’t require many fonts when you’re considering how to design a brochure – just a heading, subheading and body copy font. However, we find it all the time: people think that they will need to find a headline font no one has ever used before. Clients will usually take the lead on fonts since they’ll frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper stock before you set pencil. If you are working for a client, ask if it has to be the typical A4. Figure out if they’ve considered using uncoated paper, for instance. Check out this post for more on how to pick the right paper stock for the own project.
04. Get your copy directly
Great copy is frequently the most undervalued part in brochure design. A good deal of folks don’t understand that copy has to be considered as part of the total design idea. In the first phase of any brochure design project, experimentation with the backup to see if it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end goal in mind. Is it a brochure that is going to be posted out in response to requests made on a website? Can it be a giveaway with an exhibition, or a leave-behind booklet? When someone opens it, what will it say to them? Design for that person, not yourself.
06. Use simple statements
You wish to know how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want lots of cliched images to get a particular point across, it’s likely much better to scrap them. The solution may be to use a typographic cover rather, and make an extremely literal statement about what they wish to say.
07. Set pencil to paper
Break out the design pads and try drawing and sketching ideas to begin with. Share all of your thoughts among everybody, rather than taking a short away for two weeks and then presenting three concepts to see which one the customer hates the least.
08. Keep what works
Don’t try to be different just for the sake of it if you are thinking of how to design a booklet that gets noticed. For example, most designers use the same 10 to 20 fonts across a lot of the projects they work on. There are solid design reasons why Helvetica is used a good deal, and why Rockwell is a fantastic headline font.
09. Create a good first impression
Brochure designs will need to match with what the customer does as a business. Charities don’t want luxury brochures that will make people believe they’ve spent a great deal of cash on them, whereas a brand new product might require a booklet that looks amazing on a exhibition stand.
10. Get the vision right
To create a product booklet gratifying to flick through, you want good photographs. If you are using stock imagery – budgets don’t always stretch to some photoshoot – try to find pictures which don’t look as though they’re stock pictures. Never cut corners.