9 memorial service program template from memorial service program template , image source: www.authorizationletters.org
We’ve given you a choice of great brochure templates elsewhere on the site. But when it comes to making a stunning booklet design from scratch – something that can take pride of place in your design portfolio – just how do you make it really stick out?
01. Prior to Starting, know your goal
When you are thinking about how to design a leaflet, begin by asking clients why they believe they need a leaflet. Then ask them to define their aims. Sometimes they simply need one because their last brochure did not work. If they have come up with a brief for you, have a step back from that and look at precisely what it is they are trying to attain.
02. Restrict your fonts
You don’t require many fonts when you are thinking of how to design a booklet – merely a heading, subheading and body copy font. But we see it all the time: people believe that they need to find a headline font nobody has ever used before. Clients will usually take the lead on fonts since they will frequently have a corporate identity in place.
03. Take stock of your paper stock
Talk about paper stock before you put pencil. If you are working for a customer, ask if it must be the standard A4. Find out if they have contemplated using uncoated paper, for instance. Have a look at this article for more on how to pick the best paper stock for your own project.
04. Get your copy directly
Great copy is frequently the most undervalued element in brochure design. A lot of people do not understand that copy has to be regarded as part of the overall design idea. In the first phase of any brochure design project, experiment with the backup to find out if it needs reworking. Headlines aren’t something to simply drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end goal in mind. Is this a brochure that’s likely to be posted out in response to requests made on a website? Is it a giveaway with an exhibition, or even a leave-behind brochure? Whenever someone opens it, what does it say ? Design for this individual, not for yourself.
06. Use simple statements
That you wish to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they need lots of cliched images to get a specific point across, it’s probably much better to scrap them. The solution may be to utilize a typographic cover instead, and make a very literal statement about what they want to convey.
07. Set pen to paper
Break out the design pads and try drawing and sketching ideas to begin with. Share all of your ideas among everyone, instead of taking a brief away for two weeks and then presenting three concepts to determine which one the customer hates the least.
08. Keep what works
Do not try to be wacky or different simply for the sake of it when you’re thinking of how to design a brochure that gets noticed. For instance, most designers use the same 10 to 20 fonts along with lots of the projects they work on. You will find solid design reasons why Helvetica is used a lot, and why Rockwell is a fantastic headline font.
09. Create a good first impression
Brochure designs will need to fit in with what the client does as a small business. Charities don’t want luxury brochures that’ll make people think they’ve spent a great deal of cash on them, whereas a new product may need a brochure that looks fantastic on a exhibition stand.
10. Get the imagery right
To create a product brochure pleasurable to flick through, you want good photographs. If you’re using stock vision – budgets do not always stretch to a photoshoot – attempt to find pictures that don’t look as though they’re stock images. Never cut corners.