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We’ve given you a choice of great brochure templates elsewhere on the site. Nevertheless, in regards to creating a stunning booklet design from scratch – something that can take pride of place in your design portfolio – just how do you make it really stand out?
01. Know your purpose before you start
When you’re thinking about how to design a leaflet, begin by asking customers why they think they require a brochure. Then ask them to define their aims. Sometimes they simply want one because their final brochure didn’t work. If they’ve come up with a short for you, take a step back from this and look at exactly what it is they’re trying to attain.
02. Limit your fonts
You do not require many fonts when you’re thinking of how to design a booklet – just a heading, subheading and body copy font. However, we see it all the time: people think that they will need to locate a headline font nobody has ever used before. Clients will typically take the lead on fonts since they’ll often have a corporate identity in place.
03. Take stock of your paper inventory
Discuss about paper inventory before you put pencil. If you are working for a customer, ask if it has to be the standard A4. Find out if they’ve considered using uncoated paper, for instance. Check out this post for more on how to pick the best paper stock for the project.
04. Get your copy right
Great copy is often the most undervalued part in brochure design. A lot of people don’t know that copy needs to be regarded as part of the total design idea. In the first phase of any brochure design project, experimentation with the backup to see if it needs reworking. Headlines are not something to just drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end purpose in mind. Is this a brochure that’s going to be posted out in response to requests made on a website? Can it be a giveaway with an exhibition, or a leave-behind booklet? Whenever someone opens it, what will it say ? Design for this person, not yourself.
06. Use simple statements
That you wish to understand how to produce a booklet that stands out, right? Sometimes the simple ideas are the best. If a customer has decided they need a great deal of cliched images to receive a specific point across, it is likely better to scrap them. The solution may be to utilize a typographic cover instead, and make a very literal statement about what they want to say.
07. Set pen to paper
Break out the design pads and try drawing and sketching ideas to start with. Share all your ideas among everybody, instead of taking a brief away for two weeks and then introducing three concepts to see which one the customer hates the least.
08. Keep what works
Do not attempt to be wacky or different simply for the sake of it if you’re thinking of how to design a brochure that gets noticed. By way of example, most designers use the same 10 to 20 fonts along with a lot of the projects they work on. There are solid design reasons why Helvetica is used a good deal, and why Rockwell is a fantastic headline font.
09. Create a Fantastic first impression
Brochure designs need to fit in with what the customer does as a small business. Advertisers do not want luxury brochures that will make people believe they’ve spent a great deal of money on these, whereas a brand new product might need a booklet that looks amazing on a exhibition stand.
10. Get the imagery right
To create a product brochure pleasurable to flick through, you want good photographs. If you’re using stock vision – budgets don’t always stretch to a photoshoot – try to find images that don’t seem like they’re stock images. Never cut corners.