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We have given you a choice of fantastic brochure templates everywhere on the website. Nevertheless, in regards to creating a gorgeous booklet layout from scratch – something which may take pride of place in your design portfolio – how do you make it really stand out?
01. Before you start, know your purpose
When you’re thinking about how to design a brochure, begin by asking customers why they think they require a leaflet. Then ask them to define their aims. Sometimes they just need one because their final brochure didn’t get the job done. If they’ve come up with a short for you, take a step back from that and look at exactly what it is they’re trying to attain.
02. Limit your fonts
You don’t require many fonts when you’re thinking of how to design a booklet – merely a heading, subheading and body copy font. But we see it all the time: people believe that they will need to find a headline font nobody has ever used before. Clients will usually take the effect on fonts since they’ll frequently have a corporate identity already in place.
03. Take stock of your paper stock
Talk about paper inventory before you put pencil. If you’re working for a customer, ask if it has to be the standard A4. Find out if they’ve considered using uncoated paper, for example. Check out this post for more on how to pick the right paper stock for the own project.
04. Get your copy directly
Great copy is often the most undervalued part in brochure design. A lot of folks don’t understand that copy has to be considered as part of the total design idea. In the early stage of any leaflet design project, experimentation with the copy to find out whether it needs reworking. Headlines are not something to simply drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end goal in mind. Is it a brochure that’s likely to be published out in response to requests made on a web site? Is it a giveaway at an exhibition, or even a leave-behind booklet? When someone opens it, what will it say ? Design for that person, not yourself.
06. Use simple statements
You want to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want lots of cliched images to get a particular point across, it’s likely better to scrap them. The solution may be to utilize a typographic cover instead, and make a very literal statement regarding what they wish to convey.
07. Set pencil to paper
Break out the layout pads and attempt drawing and sketching ideas to start with. Share all your ideas among everybody, rather than taking a brief away for a couple of weeks and then presenting three concepts to see which one the customer hates the least.
08. Keep what works
Do not attempt to be different simply for the sake of it when you’re thinking of how to design a booklet that gets noticed. By way of instance, most designers use the exact same 10 to 20 fonts along with a lot of the projects they work on. You will find solid design reasons why Helvetica is used a good deal, and Rockwell is a good headline font.
09. Create a Fantastic first impression
Brochure designs need to match with what the customer does as a business. Charities don’t want luxury brochures that’ll make people think they’ve spent a great deal of cash on them, whereas a new product may need a booklet that looks amazing on an exhibition stand.
10. Get the vision right
To create a product booklet gratifying to flick through, you need good photos. If you are using stock imagery – budgets don’t always stretch to some photoshoot – attempt to find images which don’t seem as though they’re stock images. Never cut corners.