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We’ve given you a choice of fantastic brochure templates everywhere on the site. Nevertheless, in regards to making a stunning booklet layout from scratch – something which can take pride of place in your design portfolio – how do you make it really stick out?
01. Before you start, know your purpose
When you are thinking about how to design a leaflet, begin by asking customers why they believe they need a brochure. Then ask them to specify their aims. Sometimes they just want one because their last brochure did not get the job done. If they’ve come up with a brief for you, have a step back from this and look at precisely what it is they’re trying to attain.
02. Limit your fonts
You do not require many fonts when you are considering how to design a brochure – merely a heading, subheading and body copy font. However, we see it all the time: people believe that they will need to find a headline font no one has ever used before. Clients will usually take the lead on fonts as they will frequently have a corporate identity in place.
03. Take stock of your paper inventory
Discuss about paper stock before you put pen to notepad. If you’re working for a client, ask if it has to be the typical A4. Figure out if they have considered using uncoated paper, for instance. Check out this post for more on how to choose the best paper stock for the own project.
04. Get your copy right
Great copy is often the most undervalued element in brochure design. A lot of people don’t know that copy has to be regarded as part of the overall design concept. In the early stage of any brochure design project, experimentation with the backup to see whether it needs reworking. Headlines aren’t something to simply drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is this a brochure that’s going to be posted out in response to requests made on a web site? Can it be a giveaway with an exhibition, or a leave-behind brochure? Whenever someone opens it, what will it say ? Design for that person, not yourself.
06. Use simple statements
You wish to understand how to make a booklet that stands out, right? Sometimes the simple ideas are the best. If a client has decided they need lots of cliched images to receive a particular point across, it is probably much better to scrap them. The solution may be to utilize a typographic cover rather, and make an extremely literal statement regarding what they wish to say.
07. Set pen to paper
Break out the layout pads and attempt drawing and sketching ideas to start with. Share all your thoughts among everyone, rather than taking a brief away for two weeks and then introducing three theories to determine which one the customer hates the least.
08. Keep what works
Don’t attempt to be wacky or different simply for the sake of it if you’re thinking of how to design a brochure that gets noticed. For instance, most designers use the exact same 10 to 20 fonts along with a lot of the jobs they work on. There are sound design reasons why Helvetica is used a good deal, and Rockwell is a good headline font.
09. Make a good first impression
Brochure designs need to match with what the customer does as a business. Charities don’t want luxury brochures that’ll make people believe they’ve spent a great deal of money on these, whereas a new product might need a booklet that looks fantastic on a exhibition stand.
10. Get the vision right
To create a product booklet gratifying to flick through, you need great photographs. If you are using stock vision – budgets don’t always stretch to some photoshoot – attempt to find images which don’t look like they’re stock pictures. Never cut corners.