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We have given you a choice of fantastic brochure templates everywhere on the website. But when it comes to making a stunning booklet layout from scratch – something which may take pride of place in your design portfolio – how do you make it really stand out?
01. Know your purpose Prior to Starting
If you’re considering how to design a brochure, begin by asking clients why they think they need a leaflet. Then ask them to define their objectives. Sometimes they just want one because their final brochure didn’t work. If they’ve come up with a short for you, have a step back from that and look at precisely what it is they’re trying to achieve.
02. Restrict your fonts
You don’t need many fonts when you’re considering how to design a booklet – just a heading, subheading and body copy font. But we see it all the time: people believe that they will need to locate a headline font no one has ever used before. Clients will usually take the lead on fonts since they will often have a corporate identity in place.
03. Take stock of your paper inventory
Talk about paper stock before you set pen to notepad. If you are working for a customer, ask if it must be the standard A4. Figure out if they’ve considered using uncoated paper, for instance. Check out this article for more on how to pick the right paper stock for your project.
04. Get your copy directly
Great copy is often the most undervalued part in booklet design. A lot of folks don’t understand that copy needs to be regarded as part of the overall design concept. In the first stage of any leaflet design project, experiment with the backup to find out if it needs reworking. Headlines aren’t something to just drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is this a brochure that is going to be published out in response to requests made on a website? Is it a giveaway at an exhibition, or even a leave-behind brochure? When someone opens it, what will it say ? Design for that individual, not yourself.
06. Use simple statements
You wish to know how to produce a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want a great deal of cliched images to get a specific point across, it’s probably much better to scrap them. The solution may be to utilize a typographic cover rather, and make an extremely literal statement about what they want to say.
07. Set pen to paper
Break out the layout pads and attempt drawing and sketching ideas to start with. Share all of your ideas among everyone, instead of taking a brief away for a couple of weeks and then introducing three theories to determine which one the customer hates the least.
08. Keep what works
Do not attempt to be different just for the sake of it when you’re thinking of how to design a brochure that gets noticed. By way of example, most designers use the exact same 10 to 20 fonts along with a lot of the jobs they work on. There are sound design reasons why Helvetica is used a good deal, and why Rockwell is a good headline font.
09. Make a Fantastic first impression
Brochure designs need to fit in with what the customer does as a small business. Charities don’t want luxury brochures that will make people think they have spent a great deal of money on these, whereas a brand new product might require a booklet that looks fantastic on a exhibition stand.
10. Get the vision right
To create a product brochure pleasurable to flick through, you want good photographs. If you’re using stock imagery – budgets don’t always stretch to some photoshoot – attempt to find pictures that don’t look as though they’re stock pictures. Never cut corners.