Thank You Note Template from thank you note template , image source: brittneytaylorbeauty.com
We have given you a selection of great booklet templates elsewhere on the website. But in regards to making a stunning brochure design from scratch – something which may take pride of place in your design portfolio – how do you make it really stand out?
01. Know your goal Prior to Starting
When you’re thinking about how to design a brochure, begin by asking customers why they think they require a brochure. Then ask them to define their aims. Sometimes they simply need one because their final brochure didn’t get the job done. If they have produced a short for you, have a step back from that and look at precisely what it is they’re trying to attain.
02. Limit your fonts
You do not need many fonts when you’re thinking of how to design a brochure – merely a heading, subheading and body copy font. But we see it all the time: people believe that they will need to locate a headline font nobody has ever used before. Clients will typically take the effect on fonts since they will frequently have a corporate identity already in place.
03. Take stock of your paper inventory
Discuss about paper inventory before you set pencil. If you are working for a client, ask if it must be the typical A4. Find out if they have contemplated using uncoated paper, for example. Have a look at this article for more on how to choose the best paper stock for your project.
04. Get your copy directly
Great copy is often the most undervalued element in booklet design. A lot of folks don’t know that copy needs to be considered as part of the total design concept. In the first stage of any leaflet design project, experimentation with the backup to find out if it needs reworking. Headlines are not something to simply drop in later.
05. Put readers first
When thinking of how to design a leaflet, keep the end purpose in mind. Is it a brochure that is likely to be published out in response to requests made on a website? Is it a giveaway with an exhibition, or even a leave-behind brochure? When someone opens it, what does it say ? Design for that person, not for yourself.
06. Use simple statements
You wish to know how to produce a booklet that stands out, right? Sometimes the simple ideas are the best. If a client has decided they need lots of cliched images to get a particular point across, it’s probably better to scrap them. The solution may be to utilize a typographic cover rather, and make a very literal statement about what they want to convey.
07. Set pen to paper
Break out the layout pads and attempt drawing and sketching ideas to start with. Share all of your ideas among everybody, rather than taking a short away for two weeks and then presenting three theories to determine which one the client hates the very least.
08. Keep what works
Do not attempt to be wacky or different just for the sake of it if you are thinking of how to design a brochure that gets noticed. By way of example, most designers use the same 10 to 20 fonts across a lot of the jobs they work on. There are solid design reasons why Helvetica is used a good deal, and Rockwell is a good headline font.
09. Create a good first impression
Brochure designs need to fit in with what the customer does as a small business. Charities don’t want luxury brochures that’ll make people believe they’ve spent a lot of money on them, whereas a new product may require a booklet that looks fantastic on a exhibition stand.
10. Get the imagery right
To make a product booklet gratifying to flick through, you want great photos. If you are using stock vision – budgets don’t always stretch to some photoshoot – attempt to find images that don’t look like they’re stock images. Never cut corners.